Intesa Communications Group

  • About
    • In San Diego
    • In North County
    • Wherever You Are
  • Who We Are
  • Our Clients
    • Our Work
  • Quick Fixes
    • Seas the Day
  • Contact
  • The Latest
You are here: Home / Uncategorized / Three things to keep in mind when doing business in North County

Three things to keep in mind when doing business in North County

June 28, 2018 by Intesa Leave a Comment

By Haley Peterson – Why North County? North County is flourishing with growth, entrepreneurship, tourism and economic activity. So, I think the question should be, why not North County? It is filled with beauty, but it is also an attractive place to do business.

There are so many projects, people and organizations that aspire to strengthen North San Diego County. The unincorporated communities and cities north of the 56 and across Highway 78, or “hops highway” as it has become known, are all allies in bolstering and empowering businesses, non-profits and upholding each community’s distinct character.

If North County is new to you, here’s a quick primer:

  1. The political climate is shifting rapidly

As lawsuits began threatening cities across San Diego County in 2017, city councils have moved to implement district-based elections, rather than voting at-large. These lawsuits were introduced in relation to the California Voting Rights Act which was implemented to address the criticism that at-large elections remove the power of minority groups.

Keep an eye on races from the 49th Congressional seat, to the new 76th Assemblymember to local city councils. Between implementing district-wide elections, to tenured elected officials being replaced by first term representatives, if you’re doing business in North County, you’ll want to be up to speed on these changes.

  1. North County has a distinct political, economic, and cultural identity

Many assume that North County is a sleepy bedroom community. In reality, it is a robust economic engine that holds some of the top companies in biotech, life sciences and innovation.

Each city and unincorporated community brings a distinctive environment reflective of their own history, commerce, and attributes that create a sense of place unique to their neighbors. The City of Vista has a rural charm and more breweries per capita than anywhere else in California. While the cities do work in collaboration with one another, it is imperative to know the distinct traits that make their city special. Be sure to partner with local experts that can help navigate those identities through a network of partnerships to create a lasting impact in the community.

  1. North County is determined to address its housing crisis

While cities like San Marcos have provided a significant infill of affordable housing, the reality is that 47% of people still pay 35% or more of their income on rent alone. North County faces an overpriced market, a supply shortage and a homeless crisis.

However, there is momentum to affect change! For example, the Oceanside Police Department has a homeless outreach team that partners with social workers to provide wraparound solutions to permanently get people off of the streets. They are now inspiring other cities, like Carlsbad, to follow suit. Additionally, Greg Anglea CEO of Interfaith Community Services, based in Escondido, recently launched a summit to gather people from various backgrounds to strategize on resolutions to homelessness.

While we know that the housing crisis cannot be solved overnight, there is good work being done to address the issue. Growth needs to happen responsibly but also realistically, so we can ensure current and future generations have a place to live. The San Diego North EDC is hosting a housing summit July 19th to discuss realities and solutions to this very issue.

It is hard for some people, especially those south of the 52, to imagine all of this action happening in North County. We are continuing to bridge the gap with the City of San Diego and everywhere in between. It is imperative that we remain relevant in advocacy, community outreach and strategic planning. Between job growth and a great quality of life, North County is the place to be and be seen. Come explore our diverse ecosystem of opportunity!

Haley Peterson manages North County government affairs clients and issues at Intesa Communications Group, a strategic communications and government relations firm.

Share this:

  • Click to email this to a friend (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)

Related

Filed Under: Uncategorized

About Intesa

Founded in 2012 in San Diego, Intesa Communications Group is a San Diego-based communications and government relations firm doing our best work for people and causes we believe in.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay in the loop!

Sign up for our monthly newsletter. We promise to be good stewards of your information and will never spam you.

Recent Posts

  • Spring is in the Air: Three Considerations for “Spring Cleaning” Your Business
  • Is Agency Life for You? Five Things to Consider Before Taking the Leap
  • Former Dalí Museum Marketing and PR Pro Joins Intesa
  • Come join us! Now hiring for a PR Senior Account Manager
  • What fulfills you and how will you make that a priority in 2022?

Latest Tweets Latest Tweets

  • RT @HC_Ready: We are pleased to present our digital 2021 Annual Report, as it highlights our work over the past year! Listen in o… https://t.co/4MaWcXw4rT, May 24
  • We are lucky to work with life-changing nonprofits in San Diego like @sbcssandiego. Our PR team loved working media… https://t.co/6wMLlmtUXZ, May 18
  • Proud to “Seas the Day” with @CrossBrdrXpress to inaugurate @AeropuertoTIJ’s Passenger Processing Facility ✈️. Join… https://t.co/74l8qNDoCj, May 12
  • RT @kenneth_a_moore: Great morning working alongside @CrossBrdrXpress to celebrate new @AeropuertoTIJ Passenger Processing Facility! Bea… https://t.co/MqLGtKdw7r, May 12
  • We love a good team “funch” and today’s #CincodeMayo gathering was no exception. Cheers! ✨ #workhardplayhard https://t.co/Vtg7HYkz7R, May 5

Where to find us

2550 Fifth Avenue
Suite 510
San Diego, CA 92103
619-995-3078

Start A Project

Let us take that off your plate. Call or send us a request via our contact form and we'll get back to you right away!

Privacy Policy

Please visit our Privacy page for information

Connect With Us

  • Email
  • Facebook
  • Instagram
  • Twitter

Copyright © 2022 · Intesa Communications Group

Copyright © 2022 · Agency Pro Theme on Genesis Framework · WordPress · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.