On June 8, Intesa Communications Group welcomed 100 of our favorite people to visit our new San Diego office, located in fabulous Hillcrest. The event was catered by Urban Kitchen, and featured local craft brews. It was a great night! Photography by Ashley DuChene.
Kilkenny joins Intesa as partner, Morse promoted to director of digital strategy
SAN DIEGO — Maddy Kilkenny has joined Intesa Communications Group as a partner, and as a founder of the full-service public relations firm’s new lobby practice representing client government relations interests across the greater San Diego Region. Kilkenny brings more than 15 years of experience to the role, managing day-to-day client activities and developing and […]
The Power of A/B Testing — Online and Offline
In the world of outreach and organizing, there has been a growing emphasis on list size. That is to say, the leadership of many organizations has become focused on the total number of followers, e-mail subscribers, web visitors and direct mail recipients they have racked up. Often, success is defined by the ability to grow […]
Three Ideas for Fall
As summer vacations wrap up and your teams and stakeholders return to the office, you’re likely finding yourself with eager leadership, big projects and looming deadlines. While piecing together the who, what and how of the coming months, we’d like to offer the top three most important things you can do for your digital presence. […]
Delight your mobile users
As with many aspects of doing business online, the composition and demographics of your web traffic is constantly changing. Paramount among those changes is the growing segment of web users with who use mobile devices, namely tablets and smartphones, to access your organization’s site. In fact, data from the Pew Research Center indicates that 63% of adult […]
Social media: less bullhorn, more happy hour
There are countless books and lectures on how to use social media to expand your digital reach, connect with target users, and build your brand. Still, many small-to-medium sized organizations aren’t participating in social, or send out one or two obligatory messages a week without yielding any real results. Why? The answer isn’t that they […]
Stop “moving the needle.”
Not a week goes by that I do not hear a non-profit leader use the phrase “move the needle” to describe their organization’s current programming goals and deliverables. Non-profits often wrestle with how to get the talk right about their mission and goals, and the overall effect their work has on the community. The struggle to answer […]
How to happily engage a PR partner
Your to-do list is full of “priorities.” From paper, to pixels and people — the projects keep piling up, but there are only so many hours in a day. An effective communications project manager can take work off your plate while keeping your directors delighted and your to-do list clear. If engaging a communications or design firm […]
Analytics Analysis: Is Your Site Measuring Up?
Google Analytics is one of the most powerful, yet overlooked, tools available to an organization. When used correctly, it can answer crucial questions about the behavior of those who visit your site, such as: who are your visitors, where are they coming from, what are they doing, and how much are they doing it? By […]
Non-Profit PR: raise your profile before you make the ask
The public is more likely to get involved, contribute, and/or share your resources when they know who you are and what you stand for BEFORE you ask them for something. It sounds so basic, yet, far too many non-profit groups embark on a fundraising, membership or policy push, without first raising the profile of their […]
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