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You are here: Home / Archives for social media strategy

Hacking the Instagram algorithm (again and again)

August 26, 2019 by Intesa Leave a Comment

If you’ve noticed that your Instagram engagement has been in decline in 2019, but you’ve been pumping out the same great content as before, you may be experiencing negative effects from the latest Instagram algorithm update. In summary, Instagram doubled-down on it’s bid earlier in 2019 to value “close relationships” more (read: lots of consistent […]

Filed Under: Uncategorized Tagged With: Instagram content, public relations, social media strategy, strategic communications, web strategy

Social media: less bullhorn, more happy hour

March 17, 2015 by Intesa Leave a Comment

There are countless books and lectures on how to use social media to expand your digital reach, connect with target users, and build your brand. Still, many small-to-medium sized organizations aren’t participating in social, or send out one or two obligatory messages a week without yielding any real results. Why? The answer isn’t that they […]

Filed Under: Non-profit communications, Public Relations, Tips Tagged With: social media strategy

State-hopping professionals: let LinkedIn ground you

July 17, 2013 by Margie Newman Tsay Leave a Comment

Whether you are a corporate or non-profit state-hopping professional, you’re facing a major challenge: establishing your credibility and maintaining your confidence while starting a new job—or looking for one—in a new city. For you, “Don’t they know who I am and what I can do?” is a common, exasperated internal mantra. Trust me, I’m on […]

Filed Under: Networking, Tips Tagged With: LinkedIn, networking tips, personal branding, social media strategy

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