At Intesa, we are abundantly grateful for many things— the amazing clients we have trust in and the meaningful work we engage in, all in service of inspiring causes we believe in. And we get to do it in a place we thrive in with furry pets at our feet as we bring our A-game… […]
How we know the stuff we know: blogs, podcasts, and other media resources that fuel us
Knowledgeable, strategic, savvy. These are a few of the words that come to mind when folks think of the Intesa team. We’re keen on staying sharp, hip to trends, and in-tune with industry best practices. Here’s a peek at what we’re listening to and soaking up to keep our offerings leading-edge: Mindy Wright, Account […]
Hacking the Instagram algorithm (again and again)
If you’ve noticed that your Instagram engagement has been in decline in 2019, but you’ve been pumping out the same great content as before, you may be experiencing negative effects from the latest Instagram algorithm update. In summary, Instagram doubled-down on it’s bid earlier in 2019 to value “close relationships” more (read: lots of consistent […]
Intesa team impresses again! Haley Peterson honored among San Diego’s ‘Next Top Business Leaders Under 40’
August 3, 2018 – SAN DIEGO — Intesa Communications Group is celebrating another major recognition in the family as Account Manager Haley Peterson has been named among San Diego Business Journal’s 2018 “Next Top Business Leaders Under 40.” The annual award honors professionals in San Diego County making notable contributions to their industry and community. The Next Top Business […]
Newman named Communicator of the Year by IABC/San Diego
Margie Newman, founder and managing partner of Intesa Communications Group has been named Communicator of the Year (COTY) by the International Association of Business Communicators-San Diego (IABC/SD). The award recognizes a San Diego leader who demonstrates strategic excellence in communications and serves as an example for the community. Margie will give a speech at IABC/SD’s […]
Seth Patton: Intesa internship provided “PR” perspective, local connection
Point Loma University senior, and award-winning political science researcher and presenter, Seth Patton, is Intesa’s current intern and all-around delightful person. We asked him to share a little bit about his intern experience with us for the blog before he leaves us next month. Although we will miss his positive attitude, writing skills, and thoughtful approach to client service, we are […]
Stop “moving the needle.”
Not a week goes by that I do not hear a non-profit leader use the phrase “move the needle” to describe their organization’s current programming goals and deliverables. Non-profits often wrestle with how to get the talk right about their mission and goals, and the overall effect their work has on the community. The struggle to answer […]
Non-Profit PR: raise your profile before you make the ask
The public is more likely to get involved, contribute, and/or share your resources when they know who you are and what you stand for BEFORE you ask them for something. It sounds so basic, yet, far too many non-profit groups embark on a fundraising, membership or policy push, without first raising the profile of their […]
Corrections and Retractions: A PR Challenge from All Angles
Margie recently wrote about the importance of PR pros learning from our mistakes. We aren’t the only ones, of course. Reading this excellent post from Scientific American is a good reminder that top professionals from any discipline are bound to stumble from time-to-time. Correcting factual errors in journalistic pieces is a delicate task. Clients, of […]
Sober Advice for PR Counsel in the Digital Age
“Write drunk; edit sober.” I recently saw that quote dubiously attributed to Ernest Hemingway on an office poster. Its origins are sketchy, but I believe it contains a solid gold nugget of truth. No, I’m not advising you to drink and draft. I think the blush-worthy combination of Twitter and happy hours has given us […]