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The PR Power of Partnership vs. Sponsorship

July 31, 2013 by Intesa Leave a Comment

As we advise corporate clients on social responsibility efforts, Intesa colleagues are often on the front line to respond to the public’s requests for sponsorships. In our work with non-profits, we are sometimes the ones making an appeal. Either way, my first question is always the same: “Does this gift fit the company’s mission?” My […]

Filed Under: Public Relations Tagged With: corporate social responsibility, csr, giving, partnership

Effective PR Requires Partnership, Passion

May 23, 2013 by Margie Newman Tsay Leave a Comment

One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion.  Intesa clients are […]

Filed Under: Public Relations, Tips Tagged With: corporate social responsibility, Margie Newman, national public relations, non profit communications, partnership, pr, san diego public relations, washington D.C. public relations

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