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You are here: Home / Archives for message development

State Your Mission (the kitchen sink belongs elsewhere)

May 28, 2013 by Intesa Leave a Comment

Lately, I’ve been talking plenty about mission statements—with everyone from an education client with a wonderful heritage to a new leadership development organization to my own family, the latter inspired by this WSJ article from Bruce Feiler and encouraged by my friend and colleague Cora. At some point in every process, so many hands have […]

Filed Under: Public Relations, Tips Tagged With: message development, mission statement, Tabatha Thompson

In Message Development, Be Positively Persuasive

May 20, 2013 by Intesa Leave a Comment

Last week, I met with a client who is rightly concerned that people in her company view her unit as a roadblock.  Divisions have to get clearance from her group before they can proceed on their projects. As we talked through her concerns, we identified a simple, but significant theme. People inside and outside her […]

Filed Under: Public Relations, Tips Tagged With: D.C. public relations, message development, positive messaging, Tabatha Thompson

On Storytelling: Weave a Yarn That Sticks

May 8, 2013 by Intesa 1 Comment

Like all parents, my husband and I spend a lot of time educating our daughter. Fostering a global perspective, particularly on economics—really abstract concepts for a kid—can be one of the toughest lessons to master. A few years back, we stumbled across If the World Were a Village, a book that made our job so […]

Filed Under: Public Relations, Tips Tagged With: message development, public relations, STEM, storytelling, Tabatha Thompson

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