Intesa founding partner Margie Newman has been recognized as one of San Diego’s best and brightest by SDMETRO Magazine, which has named her a recipient of the 2016 40 under 40 award. In San Diego, Ms. Newman has gone from an unknown to ubiquitous in just four years. Since relocating from Washington, D.C. in 2012, she founded Intesa Communications Group, a full-service […]
Effective PR Requires Partnership, Passion
One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion. Intesa clients are […]
How to Nail Your Next Media Interview
A colleague recently asked me about the key to a successful media interview. When I answered, “stop talking,” she laughed and said, “That sounds so simple.” It is. As I always say: to nail your next media interview, think “period” not “comma.” Much like perfect is the enemy of good, a comma is the enemy of […]
Guest Post: IABC San Diego’s “Be Heard” blog
I recently joined the San Diego chapter of the International Association of Business Communicators (IABC). Today, they published my guest post, “Three lessons I learned while starting a PR firm with my husband.” Here’s a teaser: When my husband and I announced this summer that we were moving from Washington D.C. to San Diego to start […]