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The PR Power of Partnership vs. Sponsorship

July 31, 2013 by Tabatha Leave a Comment

As we advise corporate clients on social responsibility efforts, Intesa colleagues are often on the front line to respond to the public’s requests for sponsorships. In our work with non-profits, we are sometimes the ones making an appeal. Either way, my first question is always the same: “Does this gift fit the company’s mission?” My […]

Filed Under: Public Relations Tagged With: corporate social responsibility, csr, giving, partnership

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