Strategic Communications 101

The definition of “strategic communications” depends on who you ask and what your needs are. Intesa clients experience a tailored strategic communications plan based on their business goals and the crisis or opportunity at hand.

From media relations strategy and community outreach, to elected official engagement, digital presence, and more, the blueprint to any successful communications effort includes thoughtful planning, message discipline, and partnership.

We recognize you have a day job; ours is to take the communications strategy and outreach efforts off your plate, so you can get back to doing your best work.

Depending on your needs, we may deploy various public relations, government affairs, and digital strategy tactics. If you are unsure what to expect, here’s a primer:

Public Relations

Handling the press and managing your reputation can seem like a daunting task, but it is what we do every day. Whether you are navigating a crisis or announcing a major success, your PR effort should be about more than just “talking to the media,” or pushing out a statement. Working with your team, we will evaluate your target audiences, craft a succinct and disciplined message, and serve as your guide through a strategic plan to get your message to the right people, in the right way, at the right time.

Government Relations

Lobbying is not a dirty word. Intesa will help you forge and enhance relationships with policy makers and their teams to help you effect change, from navigating an approval process, to procurement, to the passage of critical City and County of San Diego policies. The recipe for government affairs success includes getting the right people around the table to understand your organization’s mission and goals—and most importantly— the dividends your vision will pay to the community and local government.

Digital Strategy

With today’s technological advancements, it’s vital to have a digital platform and presence. A successful digital strategy articulates your organization’s voice and mission via the latest technology channels while advancing your mission and business goals. For many clients, this partnership starts with simple web development, and grows into a digital partnership that includes website copy writing, social media tactics, strategic planning, and helping create an internal digital team infrastructure.

Above all, strategic communications is not a one-size-fits-all solution. As your partner, Intesa colleagues are focused on understanding your specific needs and goals, then using the most effective and relevant tools to help you meet and exceed those goals. Our team is intentionally lean, nimble, and methodical: when your competitors are playing checkers, you’ll be playing four-dimensional chess.

So, now you know. Contact us today and let’s get to work.

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