Intesa Communications Group

  • About
    • In San Diego
    • In North County
    • Wherever You Are
  • Who We Are
  • Our Clients
    • Our Work
  • Quick Fixes
    • Seas the Day
  • Contact
  • The Latest
You are here: Home / Public Relations / San Diego State University | Sophomore Success Program

San Diego State University | Sophomore Success Program

December 12, 2017 by Margie Leave a Comment

San Diego State University is home to 36,000 students, nationally recognized undergraduate and master’s programs, hall-of-fame athletes…and methodical project managers. When a new policy, program, or community project is in the works, SDSU staff dots every “i” and crosses every “t.” Turns out, they are just as serious about their communications and community relations efforts.

In 2016, Intesa was asked to create a strategic communications plan to support the rollout of SDSU’s new Sophomore Success Program, an immersive full-service academic and student life support initiative tailored to second year students who are from outside of the SDSU service area.

Over the three-month engagement, Intesa assisted SDSU leadership with the creation and implementation of plans, documents, and messaging to communicate the program to faculty, staff, current and prospective students and parents, and community stakeholders. Communications elements and tactics included:

  • A strategic communications plan and collateral implementation timeline;
  • Infographics, PowerPoint slides, and other creative support;
  • Digital strategy;
  • Written communications, including strategic messaging, announcement letters, frequently asked questions, press releases, and web copy; and,
  • Media relations counsel.

Today, Intesa continues to provide SDSU leadership with strategic counsel for pressing communications projects, large and small. It is a privilege to serve and support SDSU’s mission to provide transformative experiences for students in research, international experiences, sustainability and entrepreneurship initiatives. Go Aztecs!

About SDSU
San Diego State University is a major public research institution that provides transformative experiences, both inside and outside of the classroom, for its more than 36,000 students. The university offers bachelor’s degrees in 95 areas, master’s degrees in 78 areas and doctorates in 22 areas. The university’s rich campus life features opportunities for students to participate in, and engage with, the creative and performing arts, a Division I athletics program and the vibrant cultural life of the San Diego region. This year, SDSU celebrates its 120th anniversary of its founding as a teacher training school. For more information, visit www.sdsu.edu.

 

Related Media

SDSU Sets Sophomores Up for Success (SDSU News Center, 11/20/16)

SaveSave

SaveSave

Filed Under: Public Relations, san diego, Strategic communications, Work Tagged With: San Diego State University, San Diego State University | Sophomore Success Program, SDSU

About Margie

Award-winning communicator, writer and project manager with mad karaoke skills.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay in the loop!

Sign up for our quarterly newsletter. We promise to be good stewards of your information and will never spam you.

Recent Posts

  • ‘Tis the season’…for awards!
    Intesa scores big wins at PRSA and MarCom
  • 2022 Businesswomen of the Year Finalist Maddy Kilkenny on client wins and community service: “helping create a better San Diego is what it’s all about.”
  • Intesa Team Applauds Kenneth Moore,  Revered Among San Diego’s ‘Next Top Business Leaders Under 40’
  • Intesa Bolsters North County Government Affairs Offerings with Addition of Policy Pro Summer Bales
  • Work Hard, PTO, Recharge, Repeat!

Latest Tweets Latest Tweets

  • RT @MargieNewman: Companies that enjoy a solid reputation after a PR crisis have *not avoided* negative attention, they have built co… https://t.co/ZdLuJYv5mv, Jan 26
  • January marks 5 yrs since the start of our partnership with @SDSU on the once-in-a-generation @SDSU_MV project. Pro… https://t.co/ItDBaZrS1S, Jan 24
  • Excited to see Chula Vista benefit from long-time client @SBCSSanDiego receiving CA grant funding to create a vibra… https://t.co/M2WLMiLFOd, Jan 10
  • What a year, 2022! Here's to the team that makes the dream happen & for clients that make our job a joy. This s… https://t.co/J1dnVSlZ0S, Dec 29
  • This holiday season,we have so much to be thankful for, including our wonderful @SBCSSanDiego partners who are impr… https://t.co/cWwTAQp4sI, Dec 21

Where to find us

2550 Fifth Avenue
Suite 510
San Diego, CA 92103
619-995-3078

Start A Project

Let us take that off your plate. Call or send us a request via our contact form and we'll get back to you right away!

Privacy Policy

Please visit our Privacy page for information

Connect With Us

  • Email
  • Facebook
  • Instagram
  • Twitter

Copyright © 2023 · Intesa Communications Group

Copyright © 2023 · Agency Pro Theme on Genesis Framework · WordPress · Log in