Palomar Makes it Possible; A 95-Day PR Powerhouse
WINNER 2019 Silver Mark of Merit, Public Relations Society of America, San Diego-Imperial County
WINNER 2019 MarCom Marc of Excellence Gold Award, Association of Marketing and Communication Professionals
In 2019, Palomar Community College tapped Intesa to create and project manage a full-scale public relations and marketing campaign to increase interest in the high-quality programming and faculty at its San Marcos, Rancho Bernardo and Fallbrook campuses. The summer Palomar Makes it Possible campaign ran from June through August in a push for Fall enrollment. The coordinated, high-touch effort included:
- a new campaign landing page;
- direct mail;
- radio, print, digital and outdoor advertising;
- media outreach [watch the KUSI-TV segment]
- on-site communications and media training;
- collateral and give-a-way design; and,
- eight student success feature stories. [read Kena’s story]
Today, Intesa continues to lead Palomar’s government relations planning, as well as serve as a reputation-management and media relations resource.
About Palomar College
Palomar College is a public two-year community college in San Marcos, California, approximately 30 miles north of San Diego. Palomar’s 30,000 full-time and part-time students choose from more than 200 associate degree and certificate programs as they pursue transfer-readiness, general education, basic skills, and career and technical training. Palomar’s mission is to provide an engaging teaching and learning environment for students of diverse origins, experiences, needs, abilities, and goals.
Leave a Reply