Palomar Makes it Possible; A 95-Day PR Powerhouse
WINNER 2019 Silver Mark of Merit, Public Relations Society of America, San Diego-Imperial County
WINNER 2019 MarCom Marc of Excellence Gold Award, Association of Marketing and Communication Professionals
In 2019, Palomar Community College tapped Intesa to create and project manage a full-scale public relations and marketing campaign to increase interest in the high-quality programming and faculty at its San Marcos, Rancho Bernardo and Fallbrook campuses. The summer Palomar Makes it Possible campaign ran from June through August in a push for Fall enrollment. The coordinated, high-touch effort included:
- a new campaign landing page;
- direct mail;
- radio, print, digital and outdoor advertising;
- media outreach [watch the KUSI-TV segment]
- on-site communications and media training;
- collateral and give-a-way design; and,
- eight student success feature stories. [read Kena’s story]
Today, Intesa continues to lead Palomar’s government relations planning, as well as serve as a reputation-management and media relations resource.
About Palomar College
Palomar College is a public two-year community college in San Marcos, California, approximately 30 miles north of San Diego. Palomar’s 30,000 full-time and part-time students choose from more than 200 associate degree and certificate programs as they pursue transfer-readiness, general education, basic skills, and career and technical training. Palomar’s mission is to provide an engaging teaching and learning environment for students of diverse origins, experiences, needs, abilities, and goals.