In her most recent post, Margie offered great advice about establishing or extending your professional reputation in a new city. Even if your feet are firmly planted in your dream city – or even better, your dream job – you need to be proactive about communicating your value right where you are. We look at […]
State-hopping professionals: let LinkedIn ground you
Whether you are a corporate or non-profit state-hopping professional, you’re facing a major challenge: establishing your credibility and maintaining your confidence while starting a new job—or looking for one—in a new city. For you, “Don’t they know who I am and what I can do?” is a common, exasperated internal mantra. Trust me, I’m on […]
Consistency is the Key to SEO Success
I’ve had several conversations lately regarding how to improve search rankings for web sites and the conversation always comes back to one thing: consistency. Successful SEO efforts depend on consistency in the usage of terms throughout the company’s many online presences. While on-page SEO is certainly a large factor in how Google sees and ranks […]
Review: Apple’s WWDC 2013
Why you should go to WWDC: When your standard home town social media, public relations or tech meetup doesn’t sate your appetite for true geekiness, look to WWDC to save the day. I attended having published only a couple of apps in the App Store. It was a good choice. The first reason you should […]
State Your Mission (the kitchen sink belongs elsewhere)
Lately, I’ve been talking plenty about mission statements—with everyone from an education client with a wonderful heritage to a new leadership development organization to my own family, the latter inspired by this WSJ article from Bruce Feiler and encouraged by my friend and colleague Cora. At some point in every process, so many hands have […]
Effective PR Requires Partnership, Passion
One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion. Intesa clients are […]
In Message Development, Be Positively Persuasive
Last week, I met with a client who is rightly concerned that people in her company view her unit as a roadblock. Divisions have to get clearance from her group before they can proceed on their projects. As we talked through her concerns, we identified a simple, but significant theme. People inside and outside her […]
On Storytelling: Weave a Yarn That Sticks
Like all parents, my husband and I spend a lot of time educating our daughter. Fostering a global perspective, particularly on economics—really abstract concepts for a kid—can be one of the toughest lessons to master. A few years back, we stumbled across If the World Were a Village, a book that made our job so […]
Intesa Opens Washington D.C. PR Office, Welcomes Tabatha Thompson
Big news! Seasoned communications professional Tabatha Thompson has joined Intesa as director of our new office in Washington, D.C.
Technology We Love: February
We are fans of geek goodies. Here are some of our (current) favorite iPhone apps: Untappd: socially share and explore craft beer with your friends and the world. Dave and I certainly have worn this app out, living in the nation’s beer capital and all. Duolingo: a proven way to learn Spanish, French, German or […]