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How to Manage a Public Relations Crisis

July 25, 2013 by Margie Leave a Comment

It’s a privilege to be a trusted resource for clients in crisis. The issues vary—from an executive being on the receiving end of a tasteless email, to news investigations and lawsuits, to threats of boycotts and employee misconduct—but the anxieties and risks often are the same. For businesses and non-profits in crisis, it is critical […]

Filed Under: D.C., Local, Public Relations, Tips Tagged With: Crisis communications, public relations crisis tips, san diego public relations, washington D.C. public relations

5 Ways to Quickly Improve the Security of Your WordPress Site

July 23, 2013 by Lalit Jain Leave a Comment

I’m a big fan and proponent of WordPress. Over the years, I have personally built dozens of sites using it, but there’s always been one caveat for me: security. I’m not a Linux-using IT geek who builds his own server and all of that stuff (although I do know a couple of them for when […]

Filed Under: Technology Recs, Tips Tagged With: WordPress

Personal PR: Putting Down Roots While Branching Out

July 18, 2013 by Tabatha Leave a Comment

In her most recent post, Margie offered great advice about establishing or extending your professional reputation in a new city. Even if your feet are firmly planted in your dream city – or even better, your dream job – you need to be proactive about communicating your value right where you are. We look at […]

Filed Under: Networking, Public Relations, Tips Tagged With: personal branding, public relations

State-hopping professionals: let LinkedIn ground you

July 17, 2013 by Margie Leave a Comment

Whether you are a corporate or non-profit state-hopping professional, you’re facing a major challenge: establishing your credibility and maintaining your confidence while starting a new job—or looking for one—in a new city. For you, “Don’t they know who I am and what I can do?” is a common, exasperated internal mantra. Trust me, I’m on […]

Filed Under: Networking, Tips Tagged With: LinkedIn, networking tips, personal branding, social media strategy

Consistency is the Key to SEO Success

July 16, 2013 by Lalit Jain Leave a Comment

I’ve had several conversations lately regarding how to improve search rankings for web sites and the conversation always comes back to one thing: consistency. Successful SEO efforts depend on consistency in the usage of terms throughout the company’s many online presences. While on-page SEO is certainly a large factor in how Google sees and ranks […]

Filed Under: SEO Tagged With: social media, Technology we love

Review: Apple’s WWDC 2013

June 20, 2013 by Lalit Jain Leave a Comment

Why you should go to WWDC: When your standard home town social media, public relations or tech meetup doesn’t sate your appetite for true geekiness, look to WWDC to save the day. I attended having published only a couple of apps in the App Store. It was a good choice. The first reason you should […]

Filed Under: Conferences, Networking, Technology Recs Tagged With: Apple, WWDC

State Your Mission (the kitchen sink belongs elsewhere)

May 28, 2013 by Tabatha Leave a Comment

Lately, I’ve been talking plenty about mission statements—with everyone from an education client with a wonderful heritage to a new leadership development organization to my own family, the latter inspired by this WSJ article from Bruce Feiler and encouraged by my friend and colleague Cora. At some point in every process, so many hands have […]

Filed Under: Public Relations, Tips Tagged With: message development, mission statement, Tabatha Thompson

Effective PR Requires Partnership, Passion

May 23, 2013 by Margie Leave a Comment

One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion.  Intesa clients are […]

Filed Under: Public Relations, Tips Tagged With: corporate social responsibility, Margie Newman, national public relations, non profit communications, partnership, pr, san diego public relations, washington D.C. public relations

In Message Development, Be Positively Persuasive

May 20, 2013 by Tabatha Leave a Comment

Last week, I met with a client who is rightly concerned that people in her company view her unit as a roadblock.  Divisions have to get clearance from her group before they can proceed on their projects. As we talked through her concerns, we identified a simple, but significant theme. People inside and outside her […]

Filed Under: Public Relations, Tips Tagged With: D.C. public relations, message development, positive messaging, Tabatha Thompson

On Storytelling: Weave a Yarn That Sticks

May 8, 2013 by Tabatha 1 Comment

Like all parents, my husband and I spend a lot of time educating our daughter. Fostering a global perspective, particularly on economics—really abstract concepts for a kid—can be one of the toughest lessons to master. A few years back, we stumbled across If the World Were a Village, a book that made our job so […]

Filed Under: Public Relations, Tips Tagged With: message development, public relations, STEM, storytelling, Tabatha Thompson

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