SAN DIEGO — Intesa Communications Group, LLC, a full-service public relations and corporate social responsibility firm serving clients across the country, has opened its headquarters in downtown San Diego.
Spouses Dave and Margie Newman founded Intesa Communications Group in August of 2012, shortly after relocating to America’s Finest City from Washington, D.C.
“Our eclectic experience in for-and non-profit public affairs, digital marketing and public relations makes us the ideal partner for businesses seeking to manage their reputation, while generating the most value for society and the bottom line,“ said Intesa founder and managing partner Margie Newman. ”Intesa clients know that in today’s business environment, it’s not enough to offer a great product and run an impeccable balance sheet; your consumers also want to know what you stand for.”
According to the 2010 Corporate Social Responsibility Perceptions Survey, more than 75 percent of consumers believe it is important for companies to be socially responsible; 55 percent are more likely to choose a product that supports a certain cause when choosing between otherwise similar products.
When companies strategically invest their resources in the programs, research and communities they most value, they create value for society and the bottom line.
Ms. Newman is an awarding public relations strategist, writer and technology enthusiast. She most recently worked as a media relations and social media manager for The Pew Center on the States, a division of The Pew Charitable Trusts, in Washington, D.C. Before that, she was a principle at the Nashville, Tennessee-based public affairs firm, Hall Strategies, after a brief stint as a communications analyst at Healthways (NASDAQ: HWAY). Ms. Newman is a former press aide to Tennessee Gov. Phil Bredesen, serving as assistant for communications to the governor after his 2002 election. She later directed communications for his Governor’s Books from Birth Foundation. In 2008, she was named among PR News’ “Top 15 to Watch,” a national award recognizing 15 of the country’s most outstanding public relations professionals. Ms. Newman is a graduate of Auburn University.
Mr. Newman is a technology expert specializing in strategies that enhance and expand communications to an evolving audience, via the most effective and current platforms. Before co-founding Intesa, Mr. Newman led the branding, design and launch efforts for The Nature Conservancy’s intranet platform, CONNECT, which recently was awarded “Best Intranet” by PR News. Prior to that, he was President and CEO of a successful web design and branding firm serving political candidates, small businesses and nonprofit organizations. Mr. Newman is a graduate of Middle Tennessee State University.
The Newmans are first to admit that the concept of starting a business as husband and wife has raised many an eyebrow, but say the creative partnership is longstanding, natural and quite effective.
“For years, clients, employers and co-workers have benefitted from the ‘Team Newman’ approach to communications and new media strategy,” Ms. Newman said. “It was only a matter of time before we officially combined Dave’s digital mind and my public relations savvy under one roof.“
Intesa Communications Group is a full-service public relations firm that helps businesses, corporations, foundations and non-profits manage and enhance their reputations—while generating the most value for society and the bottom line. Learn more at www.intesacom.com and on Twitter, @intesacom.
Margie M. Newman | Founder, Managing Director | 619-995-3078 | margie (at) intesacom (dot) com