Intesa Communications Group

  • About
    • In San Diego
    • In Washington, D.C.
  • Who We Are
  • Our Clients
    • Our Work
  • Contact
  • The Latest
You are here: Home / Non-profit communications / Delight your mobile users

Delight your mobile users

May 4, 2015 by Intesa Leave a Comment

As with many aspects of doing business online, the composition and demographics of your web traffic is constantly changing. Paramount among those changes is the growing segment of web users with who use mobile devices, namely tablets and smartphones, to access your organization’s site.

In fact, data from the Pew Research Center indicates that 63% of adult cell phone owners use their device to go online and, of those, 34% actually prefer to go online using their phone, utilizing that device most of the time. This is a growing trend, with more and more adults purchasing smartphones and making it a primary access point.

There are several ways to accommodate these users and provide a high quality web experience. Chief among them is an approach known as “responsive web design.”

Responsive web design brings a layout and coding process that allows each page of a website to adapt to the device a person is using. For example:

  • Smartphones require a clean, touch-friendly design that uses small screen real estate sparingly, so little-to-no “pinching and zooming” is required.
  • Tablets benefit from greater screen size and can accommodate more content and navigational structure than smartphones while still utilizing a touch-intensive interface.
  • Desktops and laptops have a wealth of screen real estate and can support a full suit of navigational controls and design features, but must draw on the strengths of mouse, keyboard, and touch-pad-based controls.

Although each device will see a page differently, there is only a single page of code driving each interaction. This shortens load times, streamlines administrative processes, and ensures each user is delighted with their experience.

This is sharply contrasted to other mobile approaches, such as designing dedicated mobile sites, which require greater administrative upkeep and often frustrate users. If you have ever been redirected to a site beginning with an “m” (e.g. m.example.com) only to be constantly redirected to the wrong page, you’ve experienced this firsthand.

If you’re interested in learning more about your growing mobile user base, or how we can make your site responsive, drop us a line!

Share this:

  • Click to email this to a friend (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Google+ (Opens in new window)

Related

Filed Under: Non-profit communications, Tips

About Intesa

Matthew Morse is a digital strategist who has led numerous technology projects for a variety of non-profit, government, and for-profit organizations. He's an avid hiker and tea aficionado.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay in the loop!

Sign up for our monthly newsletter. We promise to be good stewards of your information and will never spam you.

Recent Posts

  • Interview tips: Take the menace out of media calls
  • Intesa team impresses again! Haley Peterson honored among San Diego’s ‘Next Top Business Leaders Under 40’
  • Who’s Your “Spirit Superhero”?
  • Three things to keep in mind when doing business in North County
  • San Diego Veterans Coalition

Latest Tweets Latest Tweets

  • Thanks for the shoutout @OsideCAChamber! https://t.co/YOV9DSFVvm, Jan 31
  • Locals getting an update from the @SDbusiness Journal's front page feature on the new #EncinitasBeachHotel! Looking… https://t.co/j8hNzqS9H4, Jan 31
  • The first steps into @SDSU #MissionValley becoming a reality! Scoping meetings for CEQA are already underway. We ar… https://t.co/unQ7Ac4NuP, Jan 31
  • Palomar unveiled their new police building in the heart of campus! “Palomar is like a small city... we have a profe… https://t.co/sCQCjQ22EO, Jan 24
  • "...the hotel is back." Exciting things in store for Encinitas! The @EncBchHtl touts luxury, environmentally aware… https://t.co/XQwm9fINwF, Jan 22

Where to find us

West Coast
2550 Fifth Avenue
Suite 725
San Diego, CA 92103
619-501-5172
East Coast
1203 19th St. NW, 3rd Floor
Washington, DC 20036
202-507-9193

Start A Project

Let us take that off your plate. Call or send us a request via our contact form and we'll get back to you right away!

Connect With Us

  • Email
  • Facebook
  • Google+
  • Instagram
  • Twitter

Copyright © 2019 · Intesa Communications Group

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.