August 3, 2018 – SAN DIEGO — Intesa Communications Group is celebrating another major recognition in the family as Account Manager Haley Peterson has been named among San Diego Business Journal’s 2018 “Next Top Business Leaders Under 40.” The annual award honors professionals in San Diego County making notable contributions to their industry and community. The Next Top Business […]
Who’s Your “Spirit Superhero”?
Comic-Con is taking our town by storm this week and it has us thinking about superpowers. In a world dominated by the big guys, it can be tempting to follow in their footsteps. But there’s no need to live in another’s shadow when you have superpowers of your own! At Intesa, we believe in celebrating […]
Three things to keep in mind when doing business in North County
By Haley Peterson – Why North County? North County is flourishing with growth, entrepreneurship, tourism and economic activity. So, I think the question should be, why not North County? It is filled with beauty, but it is also an attractive place to do business. There are so many projects, people and organizations that aspire to strengthen […]
Intesa values: when we’re with you, we’re WITH you.
In the strategic communications field, there’s a difference between a public relations or public affairs rules enforcer, and a true professional partner. In our experience, that difference is usually revealed in work approach and product, ethics, and ultimately, the client experience. Author David Maister defines true professionalism as “believing passionately in what you do, never […]
It’s about bringing your best
When I began my time at Intesa in August I had just graduated college and had just been married. It was an exciting time. New job, new marriage, new apartment and essentially a new life from a month prior. Now that my internship with Intesa is ending, I can look back with gratitude for the […]
Newman honored among SDBJ’s 2017 Business Women of the Year
SAN DIEGO — Margie Newman, founder and managing partner of Intesa Communications Group, has been named among San Diego Business Journal’s 2017 “Business Women of the Year” for her notable contributions to the San Diego community. She was recognized as a finalist at a luncheon at the Hilton San Diego Bayfront on November 15. The […]
Strategic Communications 101
The definition of “strategic communications” depends on who you ask and what your needs are. Intesa clients experience a tailored strategic communications plan based on their business goals and the crisis or opportunity at hand. From media relations strategy and community outreach, to elected official engagement, digital presence, and more, the blueprint to any successful […]
Cheers to 5 Years!
On August 9, 2017, Intesa celebrated five years of providing strategic communications and public affairs counsel to clients from San Diego to Washington, D.C. It was a treat to toast and celebrate with Intesa friends, family, and clients. Check the photo highlights of the event, which was catered by Urban Kitchen. Photography by Ashley DuChene.
[Gallery] Intesa House 2016
On June 8, Intesa Communications Group welcomed 100 of our favorite people to visit our new San Diego office, located in fabulous Hillcrest. The event was catered by Urban Kitchen, and featured local craft brews. It was a great night! Photography by Ashley DuChene.
The Power of A/B Testing — Online and Offline
In the world of outreach and organizing, there has been a growing emphasis on list size. That is to say, the leadership of many organizations has become focused on the total number of followers, e-mail subscribers, web visitors and direct mail recipients they have racked up. Often, success is defined by the ability to grow […]