At Intesa, we are abundantly grateful for many things— the amazing clients we have trust in and the meaningful work we engage in, all in service of inspiring causes we believe in. And we get to do it in a place we thrive in with furry pets at our feet as we bring our A-game… […]
How we know the stuff we know: blogs, podcasts, and other media resources that fuel us
Knowledgeable, strategic, savvy. These are a few of the words that come to mind when folks think of the Intesa team. We’re keen on staying sharp, hip to trends, and in-tune with industry best practices. Here’s a peek at what we’re listening to and soaking up to keep our offerings leading-edge: Mindy Wright, Account […]
Hacking the Instagram algorithm (again and again)
If you’ve noticed that your Instagram engagement has been in decline in 2019, but you’ve been pumping out the same great content as before, you may be experiencing negative effects from the latest Instagram algorithm update. In summary, Instagram doubled-down on it’s bid earlier in 2019 to value “close relationships” more (read: lots of consistent […]
Refer the rabbits: lessons from the first seven years of entrepreneurship
I come from a family of successful entrepreneurs and had long-proclaimed that I valued stability too much to join their ranks. On August 12, 2012, I took the leap anyway — with a 5-month-old baby in a new city where I knew exactly two people. So much for stability. My company, Intesa Communications Group, is based […]
LEAD Impact
LEAD Impact is described as a “master’s degree on San Diego,” but it goes well beyond our city’s boundaries to connect us with the businesses, non-profits, leaders and diversity that affect us most. We even crossed over the border into Mexico! This experience taught me that our region is more interconnected than ever and showed […]
Interview tips: Take the menace out of media calls
It’s nearing October and pumpkin spice is popping up on menus everywhere. We detect a slight chill in the air, but that could just be wishful thinking in sunny San Diego. Halloween is just around the corner and things are starting to feel a little bit ~spooky~… The Halloween vibes have us thinking about the […]
Intesa team impresses again! Haley Peterson honored among San Diego’s ‘Next Top Business Leaders Under 40’
August 3, 2018 – SAN DIEGO — Intesa Communications Group is celebrating another major recognition in the family as Account Manager Haley Peterson has been named among San Diego Business Journal’s 2018 “Next Top Business Leaders Under 40.” The annual award honors professionals in San Diego County making notable contributions to their industry and community. The Next Top Business […]
Who’s Your “Spirit Superhero”?
Comic-Con is taking our town by storm this week and it has us thinking about superpowers. In a world dominated by the big guys, it can be tempting to follow in their footsteps. But there’s no need to live in another’s shadow when you have superpowers of your own! At Intesa, we believe in celebrating […]
Three things to keep in mind when doing business in North County
By Haley Peterson – Why North County? North County is flourishing with growth, entrepreneurship, tourism and economic activity. So, I think the question should be, why not North County? It is filled with beauty, but it is also an attractive place to do business. There are so many projects, people and organizations that aspire to strengthen […]
Intesa values: when we’re with you, we’re WITH you.
In the strategic communications field, there’s a difference between a public relations or public affairs rules enforcer, and a true professional partner. In our experience, that difference is usually revealed in work approach and product, ethics, and ultimately, the client experience. Author David Maister defines true professionalism as “believing passionately in what you do, never […]