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Delight your mobile users

May 4, 2015 by Intesa Leave a Comment

As with many aspects of doing business online, the composition and demographics of your web traffic is constantly changing. Paramount among those changes is the growing segment of web users with who use mobile devices, namely tablets and smartphones, to access your organization’s site. In fact, data from the Pew Research Center indicates that 63% of adult […]

Filed Under: Non-profit communications, Tips

Social media: less bullhorn, more happy hour

March 17, 2015 by Intesa Leave a Comment

There are countless books and lectures on how to use social media to expand your digital reach, connect with target users, and build your brand. Still, many small-to-medium sized organizations aren’t participating in social, or send out one or two obligatory messages a week without yielding any real results. Why? The answer isn’t that they […]

Filed Under: Non-profit communications, Public Relations, Tips Tagged With: social media strategy

Stop “moving the needle.”

March 10, 2015 by Margie Newman Tsay 1 Comment

Not a week goes by that I do not hear a non-profit leader use the phrase “move the needle” to describe their organization’s current programming goals and deliverables. Non-profits often wrestle with how to get the talk right about their mission and goals, and the overall effect their work has on the community. The struggle to answer […]

Filed Under: Non-profit communications, Public Relations, Tips Tagged With: communications, non-profit campaigns, public relations

How to happily engage a PR partner

February 10, 2015 by Margie Newman Tsay Leave a Comment

Your to-do list is full of “priorities.” From paper, to pixels and people — the projects keep piling up, but there are only so many hours in a day. An effective communications project manager can take work off your plate while keeping your directors delighted and your to-do list clear. If engaging a communications or design firm […]

Filed Under: Public Relations, Tips

Non-Profit PR: raise your profile before you make the ask

February 13, 2014 by Margie Newman Tsay Leave a Comment

The public is more likely to get involved, contribute, and/or share your resources when they know who you are and what you stand for BEFORE you ask them for something. It sounds so basic, yet, far too many non-profit groups embark on a fundraising, membership or policy push, without first raising the profile of their […]

Filed Under: Public Relations, Tips Tagged With: momentum and non-profits, non-profit campaigns, public relations, raise your profile before you make the ask

Like any great chef, the best PR pros have “broken many pots.”

September 12, 2013 by Margie Newman Tsay Leave a Comment

Back when I was a columnist for Her Nashville Magazine (R.I.P.), I wrote about how many of the public relations skills I am recognized for today were crafted from lessons learned from my own stunningly horrific error. From a very pubic public Spellcheck embarrassment, to being unprepared for a medical emergency at a high-profile event, to printing the wrong 1-800 number […]

Filed Under: Public Relations, Tips Tagged With: credibility, failure, life lessons, mistakes

Holy Crap: Ferraris, Lamborghinis and Audi R8s

August 29, 2013 by Intesa 1 Comment

So this post is not about public relations, SEO, client relations, networking or any of that stuff. I guess tangentially it could be related to small business or team building because I could see a business (Us? Please please please say yes) hosting a team-building exercise here. So what am I talking about? ExoticsRacing. If […]

Filed Under: Public Relations, Tips Tagged With: driving too fast, team building

Tips for Strengthening Your PR Writing Skills

August 13, 2013 by Margie Newman Tsay 2 Comments

If you’re a communications professional who has been asked to strengthen your writing skills, take heart: writing well is a learnable skill. Here are three tips I often share to improve the mastery of pen and pixel: Write a lot. You know that in athletics and music, the more you practice, the more proficient you […]

Filed Under: Public Relations, Tips Tagged With: reading, recs, writing and PR

Public Relations + SEO = Your Online Brand

August 5, 2013 by Intesa Leave a Comment

At Intesa, we have the luxury of experience in a variety of media industries and we’ve been able to see firsthand how those industries are converging. Traditional PR firms are doing more and more work online, and newer digital firms are learning the public relations ropes in order to better serve their clientele.

Filed Under: Public Relations, SEO, Technology Recs, Tips

Intesa Communications colleagues are savvy, seasoned and strategic

August 1, 2013 by Margie Newman Tsay Leave a Comment

As a business owner, it’s always a treat to receive resumes from other public relations professionals who want to be a part of what we are building. We appreciate receiving smart referrals and hearing from enthusiastic job seekers, even if we’re not hiring today. Before you send in your goods, here’s a quick summary of […]

Filed Under: D.C., Intesa News, Local, Public Relations, Tips Tagged With: DC public relations jobs, resumes, san diego public relations jobs, social media, strategy

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