At Intesa, we have the luxury of experience in a variety of media industries and we’ve been able to see firsthand how those industries are converging. Traditional PR firms are doing more and more work online, and newer digital firms are learning the public relations ropes in order to better serve their clientele.
I’ve had several conversations lately regarding how to improve search rankings for web sites and the conversation always comes back to one thing: consistency. Successful SEO efforts depend on consistency in the usage of terms throughout the company’s many online presences. While on-page SEO is certainly a large factor in how Google sees and ranks […]