If you’re a communications professional who has been asked to strengthen your writing skills, take heart: writing well is a learnable skill. Here are three tips I often share to improve the mastery of pen and pixel: Write a lot. You know that in athletics and music, the more you practice, the more proficient you […]
Public Relations + SEO = Your Online Brand
At Intesa, we have the luxury of experience in a variety of media industries and we’ve been able to see firsthand how those industries are converging. Traditional PR firms are doing more and more work online, and newer digital firms are learning the public relations ropes in order to better serve their clientele.
Intesa Communications colleagues are savvy, seasoned and strategic
As a business owner, it’s always a treat to receive resumes from other public relations professionals who want to be a part of what we are building. We appreciate receiving smart referrals and hearing from enthusiastic job seekers, even if we’re not hiring today. Before you send in your goods, here’s a quick summary of […]
The PR Power of Partnership vs. Sponsorship
As we advise corporate clients on social responsibility efforts, Intesa colleagues are often on the front line to respond to the public’s requests for sponsorships. In our work with non-profits, we are sometimes the ones making an appeal. Either way, my first question is always the same: “Does this gift fit the company’s mission?” My […]
Smart PR: Go Team First!
Hopefully, you spent some time polishing up your personal PR skills after last week’s post. This week, I want to focus on the value of promoting your team. If you happen to be the one in charge, you can set the tone for two-way communication that keeps your stars rising and gives you positive news […]
How to Manage a Public Relations Crisis
It’s a privilege to be a trusted resource for clients in crisis. The issues vary—from an executive being on the receiving end of a tasteless email, to news investigations and lawsuits, to threats of boycotts and employee misconduct—but the anxieties and risks often are the same. For businesses and non-profits in crisis, it is critical […]
Personal PR: Putting Down Roots While Branching Out
In her most recent post, Margie offered great advice about establishing or extending your professional reputation in a new city. Even if your feet are firmly planted in your dream city – or even better, your dream job – you need to be proactive about communicating your value right where you are. We look at […]
State Your Mission (the kitchen sink belongs elsewhere)
Lately, I’ve been talking plenty about mission statements—with everyone from an education client with a wonderful heritage to a new leadership development organization to my own family, the latter inspired by this WSJ article from Bruce Feiler and encouraged by my friend and colleague Cora. At some point in every process, so many hands have […]
Effective PR Requires Partnership, Passion
One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion. Intesa clients are […]
In Message Development, Be Positively Persuasive
Last week, I met with a client who is rightly concerned that people in her company view her unit as a roadblock. Divisions have to get clearance from her group before they can proceed on their projects. As we talked through her concerns, we identified a simple, but significant theme. People inside and outside her […]