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You are here: Home / Archives for D.C.

Analytics Analysis: Is Your Site Measuring Up?

January 5, 2015 by Intesa Leave a Comment

Google Analytics is one of the most powerful, yet overlooked, tools available to an organization. When used correctly, it can answer crucial questions about the behavior of those who visit your site, such as: who are your visitors, where are they coming from, what are they doing, and how much are they doing it? By […]

Filed Under: D.C.

Corrections and Retractions: A PR Challenge from All Angles

October 16, 2013 by Intesa Leave a Comment

Margie recently wrote about the importance of PR pros learning from our mistakes. We aren’t the only ones, of course. Reading this excellent post from Scientific American is a good reminder that top professionals from any discipline are bound to stumble from time-to-time. Correcting factual errors in journalistic pieces is a delicate task. Clients, of […]

Filed Under: D.C., Public Relations Tagged With: D.C. public relations, Media Relations Tips, media training, public relations, Tabatha Thompson, washington D.C. public relations

Sober Advice for PR Counsel in the Digital Age

August 16, 2013 by Intesa Leave a Comment

“Write drunk; edit sober.” I recently saw that quote dubiously attributed to Ernest Hemingway on an office poster. Its origins are sketchy, but I believe it contains a solid gold nugget of truth. No, I’m not advising you to drink and draft. I think the blush-worthy combination of Twitter and happy hours has given us […]

Filed Under: D.C., Public Relations Tagged With: digital communication, editing, email, public relations, washington D.C. public relations, writing

Intesa Communications colleagues are savvy, seasoned and strategic

August 1, 2013 by Margie Newman Tsay Leave a Comment

As a business owner, it’s always a treat to receive resumes from other public relations professionals who want to be a part of what we are building. We appreciate receiving smart referrals and hearing from enthusiastic job seekers, even if we’re not hiring today. Before you send in your goods, here’s a quick summary of […]

Filed Under: D.C., Intesa News, Local, Public Relations, Tips Tagged With: DC public relations jobs, resumes, san diego public relations jobs, social media, strategy

How to Manage a Public Relations Crisis

July 25, 2013 by Margie Newman Tsay Leave a Comment

It’s a privilege to be a trusted resource for clients in crisis. The issues vary—from an executive being on the receiving end of a tasteless email, to news investigations and lawsuits, to threats of boycotts and employee misconduct—but the anxieties and risks often are the same. For businesses and non-profits in crisis, it is critical […]

Filed Under: D.C., Local, Public Relations, Tips Tagged With: Crisis communications, public relations crisis tips, san diego public relations, washington D.C. public relations

Intesa Opens Washington D.C. PR Office, Welcomes Tabatha Thompson

March 26, 2013 by Margie Newman Tsay Leave a Comment

Big news! Seasoned communications professional Tabatha Thompson has joined Intesa as director of our new office in Washington, D.C.

Filed Under: D.C., Intesa News, Press Release, Public Relations Tagged With: D.C. public relations, DC PR, Intesa News, STEM, Tabatha Thompson, Washington

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