Social media: less bullhorn, more happy hour

There are countless books and lectures on how to use social media to expand your digital reach, connect with target users, and build your brand. Still, many small-to-medium sized organizations aren’t participating in social, or send out one or two obligatory messages a week without yielding any real results. Why? The answer isn’t that they […]

Analytics Analysis: Is Your Site Measuring Up?

Google Analytics is one of the most powerful, yet overlooked, tools available to an organization. When used correctly, it can answer crucial questions about the behavior of those who visit your site, such as: who are your visitors, where are they coming from, what are they doing, and how much are they doing it? By […]