Whether you are a corporate or non-profit state-hopping professional, you’re facing a major challenge: establishing your credibility and maintaining your confidence while starting a new job—or looking for one—in a new city. For you, “Don’t they know who I am and what I can do?” is a common, exasperated internal mantra. Trust me, I’m on […]
Effective PR Requires Partnership, Passion
One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion. Intesa clients are […]
Intesa Opens Washington D.C. PR Office, Welcomes Tabatha Thompson
Big news! Seasoned communications professional Tabatha Thompson has joined Intesa as director of our new office in Washington, D.C.
Technology We Love: February
We are fans of geek goodies. Here are some of our (current) favorite iPhone apps: Untappd: socially share and explore craft beer with your friends and the world. Dave and I certainly have worn this app out, living in the nation’s beer capital and all. Duolingo: a proven way to learn Spanish, French, German or […]
How to Nail Your Next Media Interview
A colleague recently asked me about the key to a successful media interview. When I answered, “stop talking,” she laughed and said, “That sounds so simple.” It is. As I always say: to nail your next media interview, think “period” not “comma.” Much like perfect is the enemy of good, a comma is the enemy of […]
Guest Post: IABC San Diego’s “Be Heard” blog
I recently joined the San Diego chapter of the International Association of Business Communicators (IABC). Today, they published my guest post, “Three lessons I learned while starting a PR firm with my husband.” Here’s a teaser: When my husband and I announced this summer that we were moving from Washington D.C. to San Diego to start […]
Technology We Love: November
Intesa is lean by design, and relies on technology to help us serve our clients and run our business more efficiently. Here are a few apps and products that help us do business on the go, and have recently earned our loyalty:
3 reasons why introverts are effective networkers
They hate networking. But, once they put themselves out there, Introverts often are more effective networkers than extraverts for three reasons.
Good reads: Harvard Business Review, November issue
If it’s been a while since you’ve taken a head-first dive into a $17 magazine, give HBR a go. You rarely walk away without an applicable management, marketing or business lesson…ripe for sharing with your social networks.
Intesa Launches Local PR Networking Series
San Diego-area public relations, social media and communications professionals are invited to attend the first San Diego Flacks Happy Hour on Nov. 15 at 5:30 p.m. at Quality Social, downtown.