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You are here: Home / Archives for Margie Newman Tsay

Tips for Strengthening Your PR Writing Skills

August 13, 2013 by Margie Newman Tsay 2 Comments

If you’re a communications professional who has been asked to strengthen your writing skills, take heart: writing well is a learnable skill. Here are three tips I often share to improve the mastery of pen and pixel: Write a lot. You know that in athletics and music, the more you practice, the more proficient you […]

Filed Under: Public Relations, Tips Tagged With: reading, recs, writing and PR

Intesa Communications colleagues are savvy, seasoned and strategic

August 1, 2013 by Margie Newman Tsay Leave a Comment

As a business owner, it’s always a treat to receive resumes from other public relations professionals who want to be a part of what we are building. We appreciate receiving smart referrals and hearing from enthusiastic job seekers, even if we’re not hiring today. Before you send in your goods, here’s a quick summary of […]

Filed Under: D.C., Intesa News, Local, Public Relations, Tips Tagged With: DC public relations jobs, resumes, san diego public relations jobs, social media, strategy

How to Manage a Public Relations Crisis

July 25, 2013 by Margie Newman Tsay Leave a Comment

It’s a privilege to be a trusted resource for clients in crisis. The issues vary—from an executive being on the receiving end of a tasteless email, to news investigations and lawsuits, to threats of boycotts and employee misconduct—but the anxieties and risks often are the same. For businesses and non-profits in crisis, it is critical […]

Filed Under: D.C., Local, Public Relations, Tips Tagged With: Crisis communications, public relations crisis tips, san diego public relations, washington D.C. public relations

State-hopping professionals: let LinkedIn ground you

July 17, 2013 by Margie Newman Tsay Leave a Comment

Whether you are a corporate or non-profit state-hopping professional, you’re facing a major challenge: establishing your credibility and maintaining your confidence while starting a new job—or looking for one—in a new city. For you, “Don’t they know who I am and what I can do?” is a common, exasperated internal mantra. Trust me, I’m on […]

Filed Under: Networking, Tips Tagged With: LinkedIn, networking tips, personal branding, social media strategy

Effective PR Requires Partnership, Passion

May 23, 2013 by Margie Newman Tsay Leave a Comment

One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion.  Intesa clients are […]

Filed Under: Public Relations, Tips Tagged With: corporate social responsibility, Margie Newman, national public relations, non profit communications, partnership, pr, san diego public relations, washington D.C. public relations

Intesa Opens Washington D.C. PR Office, Welcomes Tabatha Thompson

March 26, 2013 by Margie Newman Tsay Leave a Comment

Big news! Seasoned communications professional Tabatha Thompson has joined Intesa as director of our new office in Washington, D.C.

Filed Under: D.C., Intesa News, Press Release, Public Relations Tagged With: D.C. public relations, DC PR, Intesa News, STEM, Tabatha Thompson, Washington

Technology We Love: February

February 13, 2013 by Margie Newman Tsay Leave a Comment

We are fans of geek goodies. Here are some of our (current) favorite iPhone apps: Untappd: socially share and explore craft beer with your friends and the world. Dave and I certainly have worn this app out, living in the nation’s beer capital and all. Duolingo: a proven way to learn Spanish, French, German or […]

Filed Under: Technology Recs Tagged With: apps, Duolingo, iphone, Mosaic, NHL GameCenter, Technology we love, Untappd

How to Nail Your Next Media Interview

January 4, 2013 by Margie Newman Tsay 2 Comments

A colleague recently asked me about the key to a successful media interview. When I answered, “stop talking,” she laughed and said, “That sounds so simple.” It is. As I always say: to nail your next media interview, think “period” not “comma.” Much like perfect is the enemy of good, a comma is the enemy of […]

Filed Under: Public Relations, Tips Tagged With: Margie Newman, Media Relations Tips, media training, period, post-it

Guest Post: IABC San Diego’s “Be Heard” blog

November 30, 2012 by Margie Newman Tsay Leave a Comment

I recently joined the San Diego chapter of the International Association of Business Communicators (IABC). Today, they published my guest post, “Three lessons I learned while starting a PR firm with my husband.” Here’s a teaser: When my husband and I announced this summer that we were moving from Washington D.C. to San Diego to start […]

Filed Under: Local, Public Relations Tagged With: IABC, Margie Newman, public relations, three things

Technology We Love: November

November 28, 2012 by Margie Newman Tsay Leave a Comment

Intesa is lean by design, and relies on technology to help us serve our clients and run our business more efficiently. Here are a few apps and products that help us do business on the go, and have recently earned our loyalty:

Filed Under: Technology Recs Tagged With: Dropbox, Freshbooks, Genius Scan, iPad Mini, Technology we love

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