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CP Kelco | Water Efficiency Workshop

October 14, 2015 by Margie Leave a Comment

On October 8, 2015, more than 40 San Diego-based sustainability engineers and managers attended the Industrial Water Efficiency Workshop, sponsored by CP Kelco. The event provided San Diego’s industrial water users a forum to share best management practices, policies and “blue sky” solutions for water conservation, in the face of California’s historic drought.  One year later, […]

Filed Under: Local, Public Relations, Work

Stop “moving the needle.”

March 10, 2015 by Margie 1 Comment

Not a week goes by that I do not hear a non-profit leader use the phrase “move the needle” to describe their organization’s current programming goals and deliverables. Non-profits often wrestle with how to get the talk right about their mission and goals, and the overall effect their work has on the community. The struggle to answer […]

Filed Under: Non-profit communications, Public Relations, Tips Tagged With: communications, non-profit campaigns, public relations

ACE Awareness Foundation and Task Force

March 3, 2015 by Margie Leave a Comment

In 2014, Intesa was tapped to lead the start-up communications planning, launch strategy, and vendor selection process for the ACE Task Force of Shelby County. This group of 40+ Memphis, TN, leaders uses Adverse Childhood Experience (ACE) Survey data to reframe the community conversation around the universal and harmful nature of childhood traumatic experiences. Building on the latest available brain […]

Filed Under: Work Tagged With: event planning, media relations, non-profit public affairs, op-ed placement, report release, startup communications planning, website design

How to happily engage a PR partner

February 10, 2015 by Margie Leave a Comment

Your to-do list is full of “priorities.” From paper, to pixels and people — the projects keep piling up, but there are only so many hours in a day. An effective communications project manager can take work off your plate while keeping your directors delighted and your to-do list clear. If engaging a communications or design firm […]

Filed Under: Public Relations, Tips

Inter-American Development Bank

March 23, 2014 by Margie Leave a Comment

In 2014, Intesa designed the Inter-American Development Bank’s ninth annual Sustainability Report, which chronicles the Bank’s progress in safeguarding and investing in sustainability through strategies, policies, funds, and partnerships that benefit the Latin American and Caribbean people and environment. Over the course of the engagement, the Intesa team provided an array of strategic communications and design products, including: Report […]

Filed Under: Work Tagged With: infographics, media relations, PowerPoint, report design, social media

Non-Profit PR: raise your profile before you make the ask

February 13, 2014 by Margie Leave a Comment

The public is more likely to get involved, contribute, and/or share your resources when they know who you are and what you stand for BEFORE you ask them for something. It sounds so basic, yet, far too many non-profit groups embark on a fundraising, membership or policy push, without first raising the profile of their […]

Filed Under: Public Relations, Tips Tagged With: momentum and non-profits, non-profit campaigns, public relations, raise your profile before you make the ask

Like any great chef, the best PR pros have “broken many pots.”

September 12, 2013 by Margie Leave a Comment

Back when I was a columnist for Her Nashville Magazine (R.I.P.), I wrote about how many of the public relations skills I am recognized for today were crafted from lessons learned from my own stunningly horrific error. From a very pubic public Spellcheck embarrassment, to being unprepared for a medical emergency at a high-profile event, to printing the wrong 1-800 number […]

Filed Under: Public Relations, Tips Tagged With: credibility, failure, life lessons, mistakes

Tips for Strengthening Your PR Writing Skills

August 13, 2013 by Margie 2 Comments

If you’re a communications professional who has been asked to strengthen your writing skills, take heart: writing well is a learnable skill. Here are three tips I often share to improve the mastery of pen and pixel: Write a lot. You know that in athletics and music, the more you practice, the more proficient you […]

Filed Under: Public Relations, Tips Tagged With: reading, recs, writing and PR

Intesa Communications colleagues are savvy, seasoned and strategic

August 1, 2013 by Margie Leave a Comment

As a business owner, it’s always a treat to receive resumes from other public relations professionals who want to be a part of what we are building. We appreciate receiving smart referrals and hearing from enthusiastic job seekers, even if we’re not hiring today. Before you send in your goods, here’s a quick summary of […]

Filed Under: D.C., Intesa News, Local, Public Relations, Tips Tagged With: DC public relations jobs, resumes, san diego public relations jobs, social media, strategy

How to Manage a Public Relations Crisis

July 25, 2013 by Margie Leave a Comment

It’s a privilege to be a trusted resource for clients in crisis. The issues vary—from an executive being on the receiving end of a tasteless email, to news investigations and lawsuits, to threats of boycotts and employee misconduct—but the anxieties and risks often are the same. For businesses and non-profits in crisis, it is critical […]

Filed Under: D.C., Local, Public Relations, Tips Tagged With: Crisis communications, public relations crisis tips, san diego public relations, washington D.C. public relations

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