SAN DIEGO — Maddy Kilkenny has joined Intesa Communications Group as a partner, and as a founder of the full-service public relations firm’s new lobby practice representing client government relations interests across the greater San Diego Region. Kilkenny brings more than 15 years of experience to the role, managing day-to-day client activities and developing and […]
South Pacific Tuna Corporation
The Intesa team led South Pacific Tuna Corporation’s website redesign project. The site now is responsive to mobile devices and optimized for enhanced search engine performance. The Intesa team also serves as a media relations resource and spokesperson for the company, including during the South Pacific Tuna Treaty negotiations of 2015 and 2016. Related Media State Dept. […]
CP Kelco | Water Efficiency Workshop
On October 8, 2015, more than 40 San Diego-based sustainability engineers and managers attended the Industrial Water Efficiency Workshop, sponsored by CP Kelco. The event provided San Diego’s industrial water users a forum to share best management practices, policies and “blue sky” solutions for water conservation, in the face of California’s historic drought. One year later, […]
Stop “moving the needle.”
Not a week goes by that I do not hear a non-profit leader use the phrase “move the needle” to describe their organization’s current programming goals and deliverables. Non-profits often wrestle with how to get the talk right about their mission and goals, and the overall effect their work has on the community. The struggle to answer […]
ACE Awareness Foundation and Task Force
In 2014, Intesa was tapped to lead the start-up communications planning, launch strategy, and vendor selection process for the ACE Task Force of Shelby County. This group of 40+ Memphis, TN, leaders uses Adverse Childhood Experience (ACE) Survey data to reframe the community conversation around the universal and harmful nature of childhood traumatic experiences. Building on the latest available brain […]
How to happily engage a PR partner
Your to-do list is full of “priorities.” From paper, to pixels and people — the projects keep piling up, but there are only so many hours in a day. An effective communications project manager can take work off your plate while keeping your directors delighted and your to-do list clear. If engaging a communications or design firm […]
Inter-American Development Bank
In 2014, Intesa designed the Inter-American Development Bank’s ninth annual Sustainability Report, which chronicles the Bank’s progress in safeguarding and investing in sustainability through strategies, policies, funds, and partnerships that benefit the Latin American and Caribbean people and environment. Over the course of the engagement, the Intesa team provided an array of strategic communications and design products, including: Report […]
Non-Profit PR: raise your profile before you make the ask
The public is more likely to get involved, contribute, and/or share your resources when they know who you are and what you stand for BEFORE you ask them for something. It sounds so basic, yet, far too many non-profit groups embark on a fundraising, membership or policy push, without first raising the profile of their […]
Like any great chef, the best PR pros have “broken many pots.”
Back when I was a columnist for Her Nashville Magazine (R.I.P.), I wrote about how many of the public relations skills I am recognized for today were crafted from lessons learned from my own stunningly horrific error. From a very pubic public Spellcheck embarrassment, to being unprepared for a medical emergency at a high-profile event, to printing the wrong 1-800 number […]
Tips for Strengthening Your PR Writing Skills
If you’re a communications professional who has been asked to strengthen your writing skills, take heart: writing well is a learnable skill. Here are three tips I often share to improve the mastery of pen and pixel: Write a lot. You know that in athletics and music, the more you practice, the more proficient you […]