In Spring 2015, the National Academy for State Health Policy (NASHP) unveiled its new, mobile-friendly organizational website at NASHP.org. The new site showcases a responsive design, interactive mapping tools, social media sharing, and thoughtful content and resource infrastructure.
So this post is not about public relations, SEO, client relations, networking or any of that stuff. I guess tangentially it could be related to small business or team building because I could see a business (Us? Please please please say yes) hosting a team-building exercise here. So what am I talking about? ExoticsRacing. If […]
At Intesa, we have the luxury of experience in a variety of media industries and we’ve been able to see firsthand how those industries are converging. Traditional PR firms are doing more and more work online, and newer digital firms are learning the public relations ropes in order to better serve their clientele.
I’m a big fan and proponent of WordPress. Over the years, I have personally built dozens of sites using it, but there’s always been one caveat for me: security. I’m not a Linux-using IT geek who builds his own server and all of that stuff (although I do know a couple of them for when […]
I’ve had several conversations lately regarding how to improve search rankings for web sites and the conversation always comes back to one thing: consistency. Successful SEO efforts depend on consistency in the usage of terms throughout the company’s many online presences. While on-page SEO is certainly a large factor in how Google sees and ranks […]
Why you should go to WWDC: When your standard home town social media, public relations or tech meetup doesn’t sate your appetite for true geekiness, look to WWDC to save the day. I attended having published only a couple of apps in the App Store. It was a good choice. The first reason you should […]
In November, Margie and I were able to enjoy our first San Diego Beer Week. For the record, we thought we were beer snobs back on the east coast but now it’s out of control. In the past, we would check the beer makers’ schedules to see when New Belgium would launch their latest creation in […]
In early November, I was able to attend the Net Impact Conference in Baltimore, Maryland to gain more insight into the current trends in corporate social responsibility and sustainability in industry and nonprofits. Of the sessions I attended, the one I found most interesting focused on the environmental concerns of craft brewers and how many […]
On November 8, Intesa founder and networking enthusiast Margie Newman will speak on the strategic business and leadership panel, “Never Leave Home Without a Business Card,” at the 2012 PRSA Mid-Atlantic District Chesapeake Conference in Baltimore, Maryland.