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You are here: Home / 2015 / Archives for March 2015

Archives for March 2015

Social media: less bullhorn, more happy hour

March 17, 2015 by Intesa Leave a Comment

There are countless books and lectures on how to use social media to expand your digital reach, connect with target users, and build your brand. Still, many small-to-medium sized organizations aren’t participating in social, or send out one or two obligatory messages a week without yielding any real results. Why? The answer isn’t that they […]

Filed Under: Non-profit communications, Public Relations, Tips Tagged With: social media strategy

Stop “moving the needle.”

March 10, 2015 by Margie Newman 1 Comment

Not a week goes by that I do not hear a non-profit leader use the phrase “move the needle” to describe their organization’s current programming goals and deliverables. Non-profits often wrestle with how to get the talk right about their mission and goals, and the overall effect their work has on the community. The struggle to answer […]

Filed Under: Non-profit communications, Public Relations, Tips Tagged With: communications, non-profit campaigns, public relations

ACE Awareness Foundation and Task Force

March 3, 2015 by Margie Newman Leave a Comment

In 2014, Intesa was tapped to lead the start-up communications planning, launch strategy, and vendor selection process for the ACE Task Force of Shelby County. This group of 40+ Memphis, TN, leaders uses Adverse Childhood Experience (ACE) Survey data to reframe the community conversation around the universal and harmful nature of childhood traumatic experiences. Building on the latest available brain […]

Filed Under: Work Tagged With: event planning, media relations, non-profit public affairs, op-ed placement, report release, startup communications planning, website design

National Academy for State Health Policy (NASHP)

March 3, 2015 by Lalit Jain Leave a Comment

In Spring 2015, the National Academy for State Health Policy (NASHP) unveiled its new, mobile-friendly organizational website at NASHP.org. The new site showcases a responsive design, interactive mapping tools, social media sharing, and thoughtful content and resource infrastructure.

Filed Under: Work Tagged With: branding, content migration, content strategy, logo development, website design

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