In the world of outreach and organizing, there has been a growing emphasis on list size. That is to say, the leadership of many organizations has become focused on the total number of followers, e-mail subscribers, web visitors and direct mail recipients they have racked up. Often, success is defined by the ability to grow […]
Archives for 2015
CP Kelco | Water Efficiency Workshop
On October 8, 2015, more than 40 San Diego-based sustainability engineers and managers attended the Industrial Water Efficiency Workshop, sponsored by CP Kelco. The event provided San Diego’s industrial water users a forum to share best management practices, policies and “blue sky” solutions for water conservation, in the face of California’s historic drought. One year later, […]
Three Ideas for Fall
As summer vacations wrap up and your teams and stakeholders return to the office, you’re likely finding yourself with eager leadership, big projects and looming deadlines. While piecing together the who, what and how of the coming months, we’d like to offer the top three most important things you can do for your digital presence. […]
Delight your mobile users
As with many aspects of doing business online, the composition and demographics of your web traffic is constantly changing. Paramount among those changes is the growing segment of web users with who use mobile devices, namely tablets and smartphones, to access your organization’s site. In fact, data from the Pew Research Center indicates that 63% of adult […]
Social media: less bullhorn, more happy hour
There are countless books and lectures on how to use social media to expand your digital reach, connect with target users, and build your brand. Still, many small-to-medium sized organizations aren’t participating in social, or send out one or two obligatory messages a week without yielding any real results. Why? The answer isn’t that they […]
Stop “moving the needle.”
Not a week goes by that I do not hear a non-profit leader use the phrase “move the needle” to describe their organization’s current programming goals and deliverables. Non-profits often wrestle with how to get the talk right about their mission and goals, and the overall effect their work has on the community. The struggle to answer […]
ACE Awareness Foundation and Task Force
In 2014, Intesa was tapped to lead the start-up communications planning, launch strategy, and vendor selection process for the ACE Task Force of Shelby County. This group of 40+ Memphis, TN, leaders uses Adverse Childhood Experience (ACE) Survey data to reframe the community conversation around the universal and harmful nature of childhood traumatic experiences. Building on the latest available brain […]
National Academy for State Health Policy (NASHP)
In Spring 2015, the National Academy for State Health Policy (NASHP) unveiled its new, mobile-friendly organizational website at NASHP.org. The new site showcases a responsive design, interactive mapping tools, social media sharing, and thoughtful content and resource infrastructure.
How to happily engage a PR partner
Your to-do list is full of “priorities.” From paper, to pixels and people — the projects keep piling up, but there are only so many hours in a day. An effective communications project manager can take work off your plate while keeping your directors delighted and your to-do list clear. If engaging a communications or design firm […]
Analytics Analysis: Is Your Site Measuring Up?
Google Analytics is one of the most powerful, yet overlooked, tools available to an organization. When used correctly, it can answer crucial questions about the behavior of those who visit your site, such as: who are your visitors, where are they coming from, what are they doing, and how much are they doing it? By […]