So this post is not about public relations, SEO, client relations, networking or any of that stuff. I guess tangentially it could be related to small business or team building because I could see a business (Us? Please please please say yes) hosting a team-building exercise here. So what am I talking about? ExoticsRacing. If […]
Archives for August 2013
Sober Advice for PR Counsel in the Digital Age
“Write drunk; edit sober.” I recently saw that quote dubiously attributed to Ernest Hemingway on an office poster. Its origins are sketchy, but I believe it contains a solid gold nugget of truth. No, I’m not advising you to drink and draft. I think the blush-worthy combination of Twitter and happy hours has given us […]
Tips for Strengthening Your PR Writing Skills
If you’re a communications professional who has been asked to strengthen your writing skills, take heart: writing well is a learnable skill. Here are three tips I often share to improve the mastery of pen and pixel: Write a lot. You know that in athletics and music, the more you practice, the more proficient you […]
Public Relations + SEO = Your Online Brand
At Intesa, we have the luxury of experience in a variety of media industries and we’ve been able to see firsthand how those industries are converging. Traditional PR firms are doing more and more work online, and newer digital firms are learning the public relations ropes in order to better serve their clientele.
Intesa Communications colleagues are savvy, seasoned and strategic
As a business owner, it’s always a treat to receive resumes from other public relations professionals who want to be a part of what we are building. We appreciate receiving smart referrals and hearing from enthusiastic job seekers, even if we’re not hiring today. Before you send in your goods, here’s a quick summary of […]