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You are here: Home / 2013 / Archives for July 2013

Archives for July 2013

The PR Power of Partnership vs. Sponsorship

July 31, 2013 by Tabatha Leave a Comment

As we advise corporate clients on social responsibility efforts, Intesa colleagues are often on the front line to respond to the public’s requests for sponsorships. In our work with non-profits, we are sometimes the ones making an appeal. Either way, my first question is always the same: “Does this gift fit the company’s mission?” My […]

Filed Under: Public Relations Tagged With: corporate social responsibility, csr, giving, partnership

Smart PR: Go Team First!

July 26, 2013 by Tabatha Leave a Comment

Hopefully, you spent some time polishing up your personal PR skills after last week’s post. This week, I want to focus on the value of promoting your team. If you happen to be the one in charge, you can set the tone for two-way communication that keeps your stars rising and gives you positive news […]

Filed Under: Public Relations, Tips Tagged With: Internal Communications, public relations, Tabatha Thompson

How to Manage a Public Relations Crisis

July 25, 2013 by Margie Leave a Comment

It’s a privilege to be a trusted resource for clients in crisis. The issues vary—from an executive being on the receiving end of a tasteless email, to news investigations and lawsuits, to threats of boycotts and employee misconduct—but the anxieties and risks often are the same. For businesses and non-profits in crisis, it is critical […]

Filed Under: D.C., Local, Public Relations, Tips Tagged With: Crisis communications, public relations crisis tips, san diego public relations, washington D.C. public relations

5 Ways to Quickly Improve the Security of Your WordPress Site

July 23, 2013 by Lalit Jain Leave a Comment

I’m a big fan and proponent of WordPress. Over the years, I have personally built dozens of sites using it, but there’s always been one caveat for me: security. I’m not a Linux-using IT geek who builds his own server and all of that stuff (although I do know a couple of them for when […]

Filed Under: Technology Recs, Tips Tagged With: WordPress

Personal PR: Putting Down Roots While Branching Out

July 18, 2013 by Tabatha Leave a Comment

In her most recent post, Margie offered great advice about establishing or extending your professional reputation in a new city. Even if your feet are firmly planted in your dream city – or even better, your dream job – you need to be proactive about communicating your value right where you are. We look at […]

Filed Under: Networking, Public Relations, Tips Tagged With: personal branding, public relations

State-hopping professionals: let LinkedIn ground you

July 17, 2013 by Margie Leave a Comment

Whether you are a corporate or non-profit state-hopping professional, you’re facing a major challenge: establishing your credibility and maintaining your confidence while starting a new job—or looking for one—in a new city. For you, “Don’t they know who I am and what I can do?” is a common, exasperated internal mantra. Trust me, I’m on […]

Filed Under: Networking, Tips Tagged With: LinkedIn, networking tips, personal branding, social media strategy

Consistency is the Key to SEO Success

July 16, 2013 by Lalit Jain Leave a Comment

I’ve had several conversations lately regarding how to improve search rankings for web sites and the conversation always comes back to one thing: consistency. Successful SEO efforts depend on consistency in the usage of terms throughout the company’s many online presences. While on-page SEO is certainly a large factor in how Google sees and ranks […]

Filed Under: SEO Tagged With: social media, Technology we love

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