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Archives for 2013

Corrections and Retractions: A PR Challenge from All Angles

October 16, 2013 by Tabatha Leave a Comment

Margie recently wrote about the importance of PR pros learning from our mistakes. We aren’t the only ones, of course. Reading this excellent post from Scientific American is a good reminder that top professionals from any discipline are bound to stumble from time-to-time. Correcting factual errors in journalistic pieces is a delicate task. Clients, of […]

Filed Under: D.C., Public Relations Tagged With: D.C. public relations, Media Relations Tips, media training, public relations, Tabatha Thompson, washington D.C. public relations

Buzzword Bingo: The PR Game You Should Avoid

September 19, 2013 by Tabatha Leave a Comment

I recently read aloud to Margie an email that had just hit my inbox, hoping she’d help me decipher some meaning in it. Instead, she laughed and declared the sender the resounding winner of “Buzzword Bingo.” What? How was it possible I had lived so long without encountering this magical term that so aptly describes […]

Filed Under: Public Relations Tagged With: buzzwords, jargon, lingo, Plain English, writing, writing and PR

Like any great chef, the best PR pros have “broken many pots.”

September 12, 2013 by Margie Leave a Comment

Back when I was a columnist for Her Nashville Magazine (R.I.P.), I wrote about how many of the public relations skills I am recognized for today were crafted from lessons learned from my own stunningly horrific error. From a very pubic public Spellcheck embarrassment, to being unprepared for a medical emergency at a high-profile event, to printing the wrong 1-800 number […]

Filed Under: Public Relations, Tips Tagged With: credibility, failure, life lessons, mistakes

Holy Crap: Ferraris, Lamborghinis and Audi R8s

August 29, 2013 by Lalit Jain 1 Comment

So this post is not about public relations, SEO, client relations, networking or any of that stuff. I guess tangentially it could be related to small business or team building because I could see a business (Us? Please please please say yes) hosting a team-building exercise here. So what am I talking about? ExoticsRacing. If […]

Filed Under: Public Relations, Tips Tagged With: driving too fast, team building

Sober Advice for PR Counsel in the Digital Age

August 16, 2013 by Tabatha Leave a Comment

“Write drunk; edit sober.” I recently saw that quote dubiously attributed to Ernest Hemingway on an office poster. Its origins are sketchy, but I believe it contains a solid gold nugget of truth. No, I’m not advising you to drink and draft. I think the blush-worthy combination of Twitter and happy hours has given us […]

Filed Under: D.C., Public Relations Tagged With: digital communication, editing, email, public relations, washington D.C. public relations, writing

Tips for Strengthening Your PR Writing Skills

August 13, 2013 by Margie 2 Comments

If you’re a communications professional who has been asked to strengthen your writing skills, take heart: writing well is a learnable skill. Here are three tips I often share to improve the mastery of pen and pixel: Write a lot. You know that in athletics and music, the more you practice, the more proficient you […]

Filed Under: Public Relations, Tips Tagged With: reading, recs, writing and PR

Public Relations + SEO = Your Online Brand

August 5, 2013 by Lalit Jain Leave a Comment

At Intesa, we have the luxury of experience in a variety of media industries and we’ve been able to see firsthand how those industries are converging. Traditional PR firms are doing more and more work online, and newer digital firms are learning the public relations ropes in order to better serve their clientele.

Filed Under: Public Relations, SEO, Technology Recs, Tips

Intesa Communications colleagues are savvy, seasoned and strategic

August 1, 2013 by Margie Leave a Comment

As a business owner, it’s always a treat to receive resumes from other public relations professionals who want to be a part of what we are building. We appreciate receiving smart referrals and hearing from enthusiastic job seekers, even if we’re not hiring today. Before you send in your goods, here’s a quick summary of […]

Filed Under: D.C., Intesa News, Local, Public Relations, Tips Tagged With: DC public relations jobs, resumes, san diego public relations jobs, social media, strategy

The PR Power of Partnership vs. Sponsorship

July 31, 2013 by Tabatha Leave a Comment

As we advise corporate clients on social responsibility efforts, Intesa colleagues are often on the front line to respond to the public’s requests for sponsorships. In our work with non-profits, we are sometimes the ones making an appeal. Either way, my first question is always the same: “Does this gift fit the company’s mission?” My […]

Filed Under: Public Relations Tagged With: corporate social responsibility, csr, giving, partnership

Smart PR: Go Team First!

July 26, 2013 by Tabatha Leave a Comment

Hopefully, you spent some time polishing up your personal PR skills after last week’s post. This week, I want to focus on the value of promoting your team. If you happen to be the one in charge, you can set the tone for two-way communication that keeps your stars rising and gives you positive news […]

Filed Under: Public Relations, Tips Tagged With: Internal Communications, public relations, Tabatha Thompson

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