Corrections and Retractions: A PR Challenge from All Angles

Margie recently wrote about the importance of PR pros learning from our mistakes. We aren’t the only ones, of course. Reading this excellent post from Scientific American is a good reminder that top professionals from any discipline are bound to stumble from time-to-time. Correcting factual errors in journalistic pieces is a delicate task. Clients, of […]

Sober Advice for PR Counsel in the Digital Age

“Write drunk; edit sober.” I recently saw that quote dubiously attributed to Ernest Hemingway on an office poster. Its origins are sketchy, but I believe it contains a solid gold nugget of truth. No, I’m not advising you to drink and draft. I think the blush-worthy combination of Twitter and happy hours has given us […]

How to Manage a Public Relations Crisis

It’s a privilege to be a trusted resource for clients in crisis. The issues vary—from an executive being on the receiving end of a tasteless email, to news investigations and lawsuits, to threats of boycotts and employee misconduct—but the anxieties and risks often are the same. For businesses and non-profits in crisis, it is critical […]

Effective PR Requires Partnership, Passion

One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion.  Intesa clients are […]