Personal PR: Putting Down Roots While Branching Out

In her most recent post, Margie offered great advice about establishing or extending your professional reputation in a new city. Even if your feet are firmly planted in your dream city – or even better, your dream job – you need to be proactive about communicating your value right where you are. We look at […]

State Your Mission (the kitchen sink belongs elsewhere)

Lately, I’ve been talking plenty about mission statements—with everyone from an education client with a wonderful heritage to a new leadership development organization to my own family, the latter inspired by this WSJ article from Bruce Feiler and encouraged by my friend and colleague Cora. At some point in every process, so many hands have […]

Effective PR Requires Partnership, Passion

One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion.  Intesa clients are […]

In Message Development, Be Positively Persuasive

Last week, I met with a client who is rightly concerned that people in her company view her unit as a roadblock.  Divisions have to get clearance from her group before they can proceed on their projects. As we talked through her concerns, we identified a simple, but significant theme. People inside and outside her […]

On Storytelling: Weave a Yarn That Sticks

Like all parents, my husband and I spend a lot of time educating our daughter. Fostering a global perspective, particularly on economics—really abstract concepts for a kid—can be one of the toughest lessons to master. A few years back, we stumbled across If the World Were a Village, a book that made our job so […]

How to Nail Your Next Media Interview

A colleague recently asked me about the key to a successful media interview. When I answered, “stop talking,” she laughed and said, “That sounds so simple.” It is. As I always say: to nail your next media interview, think “period” not “comma.” Much like perfect is the enemy of good, a comma is the enemy of […]

Guest Post: IABC San Diego’s “Be Heard” blog

I recently joined the San Diego chapter of the International Association of Business Communicators (IABC). Today, they published my guest post, “Three lessons I learned while starting a PR firm with my husband.” Here’s a teaser: When my husband and I announced this summer that we were moving from Washington D.C. to San Diego to start […]