It’s a privilege to be a trusted resource for clients in crisis. The issues vary—from an executive being on the receiving end of a tasteless email, to news investigations and lawsuits, to threats of boycotts and employee misconduct—but the anxieties and risks often are the same. For businesses and non-profits in crisis, it is critical […]
In her most recent post, Margie offered great advice about establishing or extending your professional reputation in a new city. Even if your feet are firmly planted in your dream city – or even better, your dream job – you need to be proactive about communicating your value right where you are. We look at […]
One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion. Intesa clients are […]
Big news! Seasoned communications professional Tabatha Thompson has joined Intesa as director of our new office in Washington, D.C.
A colleague recently asked me about the key to a successful media interview. When I answered, “stop talking,” she laughed and said, “That sounds so simple.” It is. As I always say: to nail your next media interview, think “period” not “comma.” Much like perfect is the enemy of good, a comma is the enemy of […]
I recently joined the San Diego chapter of the International Association of Business Communicators (IABC). Today, they published my guest post, “Three lessons I learned while starting a PR firm with my husband.” Here’s a teaser: When my husband and I announced this summer that we were moving from Washington D.C. to San Diego to start […]
If it’s been a while since you’ve taken a head-first dive into a $17 magazine, give HBR a go. You rarely walk away without an applicable management, marketing or business lesson…ripe for sharing with your social networks.