Effective PR Requires Partnership, Passion

One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion.  Intesa clients are […]

In Message Development, Be Positively Persuasive

Last week, I met with a client who is rightly concerned that people in her company view her unit as a roadblock.  Divisions have to get clearance from her group before they can proceed on their projects. As we talked through her concerns, we identified a simple, but significant theme. People inside and outside her […]

On Storytelling: Weave a Yarn That Sticks

Like all parents, my husband and I spend a lot of time educating our daughter. Fostering a global perspective, particularly on economics—really abstract concepts for a kid—can be one of the toughest lessons to master. A few years back, we stumbled across If the World Were a Village, a book that made our job so […]

How to Nail Your Next Media Interview

A colleague recently asked me about the key to a successful media interview. When I answered, “stop talking,” she laughed and said, “That sounds so simple.” It is. As I always say: to nail your next media interview, think “period” not “comma.” Much like perfect is the enemy of good, a comma is the enemy of […]

Guest Post: IABC San Diego’s “Be Heard” blog

I recently joined the San Diego chapter of the International Association of Business Communicators (IABC). Today, they published my guest post, “Three lessons I learned while starting a PR firm with my husband.” Here’s a teaser: When my husband and I announced this summer that we were moving from Washington D.C. to San Diego to start […]

Intesa Communications Group Opens San Diego Office

A new San Diego public relations firm, serving clients across the country, has opened its headquarters downtown. Award-winning husband and wife team Dave and Margie Newman founded Intesa Communications Group in August of 2012, shortly after relocating to America’s Finest City from Washington, D.C.

Newman to speak at PRSA Mid-Atlantic District Conference

On November 8, Intesa founder and networking enthusiast Margie Newman will speak on the strategic business and leadership panel, “Never Leave Home Without a Business Card,” at the 2012 PRSA Mid-Atlantic District Chesapeake Conference in Baltimore, Maryland.