As a business owner, it’s always a treat to receive resumes from other public relations professionals who want to be a part of what we are building. We appreciate receiving smart referrals and hearing from enthusiastic job seekers, even if we’re not hiring today. Before you send in your goods, here’s a quick summary of […]
As we advise corporate clients on social responsibility efforts, Intesa colleagues are often on the front line to respond to the public’s requests for sponsorships. In our work with non-profits, we are sometimes the ones making an appeal. Either way, my first question is always the same: “Does this gift fit the company’s mission?” My […]
Hopefully, you spent some time polishing up your personal PR skills after last week’s post. This week, I want to focus on the value of promoting your team. If you happen to be the one in charge, you can set the tone for two-way communication that keeps your stars rising and gives you positive news […]
It’s a privilege to be a trusted resource for clients in crisis. The issues vary—from an executive being on the receiving end of a tasteless email, to news investigations and lawsuits, to threats of boycotts and employee misconduct—but the anxieties and risks often are the same. For businesses and non-profits in crisis, it is critical […]
In her most recent post, Margie offered great advice about establishing or extending your professional reputation in a new city. Even if your feet are firmly planted in your dream city – or even better, your dream job – you need to be proactive about communicating your value right where you are. We look at […]
One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion. Intesa clients are […]
Big news! Seasoned communications professional Tabatha Thompson has joined Intesa as director of our new office in Washington, D.C.