Alliance for Early Success | strategic messaging workshop

The Alliance for Early Success is one of the nation’s most experienced and trusted names in early childhood policy. The non-profit brings state, national, and funding partners together to improve state policies for children, birth through age eight. In November 2017, their annual Partner Summit convened more than 200 advocates, researchers, and policy-change technical experts in […]

Strategic Communications 101

The definition of “strategic communications” depends on who you ask and what your needs are. Intesa clients experience a tailored strategic communications plan based on their business goals and the crisis or opportunity at hand. From media relations strategy and community outreach, to elected official engagement, digital presence, and more, the blueprint to any successful […]

Delight your mobile users

As with many aspects of doing business online, the composition and demographics of your web traffic is constantly changing. Paramount among those changes is the growing segment of web users with who use mobile devices, namely tablets and smartphones, to access your organization’s site. In fact, data from the Pew Research Center indicates that 63% of adult […]

Social media: less bullhorn, more happy hour

There are countless books and lectures on how to use social media to expand your digital reach, connect with target users, and build your brand. Still, many small-to-medium sized organizations aren’t participating in social, or send out one or two obligatory messages a week without yielding any real results. Why? The answer isn’t that they […]

Stop “moving the needle.”

Not a week goes by that I do not hear a non-profit leader use the phrase “move the needle” to describe their organization’s current programming goals and deliverables. Non-profits often wrestle with how to get the talk right about their mission and goals, and the overall effect their work has on the community. The struggle to answer […]