Newman honored as San Diego’s “40 under 40”

Intesa founding partner Margie Newman has been recognized as one of San Diego’s best and brightest by SDMETRO Magazine, which has named her a recipient of the 2016 40 under 40 award. In San Diego, Ms. Newman has gone from an unknown to ubiquitous in just four years. Since relocating from Washington, D.C. in 2012, she founded Intesa Communications Group, a full-service […]

The Power of A/B Testing — Online and Offline

In the world of outreach and organizing, there has been a growing emphasis on list size. That is to say, the leadership of many organizations has become focused on the total number of followers, e-mail subscribers, web visitors and direct mail recipients they have racked up. Often, success is defined by the ability to grow […]

Three Ideas for Fall

As summer vacations wrap up and your teams and stakeholders return to the office, you’re likely finding yourself with eager leadership, big projects and looming deadlines. While piecing together the who, what and how of the coming months, we’d like to offer the top three most important things you can do for your digital presence. […]

Delight your mobile users

As with many aspects of doing business online, the composition and demographics of your web traffic is constantly changing. Paramount among those changes is the growing segment of web users with who use mobile devices, namely tablets and smartphones, to access your organization’s site. In fact, data from the Pew Research Center indicates that 63% of adult […]

Social media: less bullhorn, more happy hour

There are countless books and lectures on how to use social media to expand your digital reach, connect with target users, and build your brand. Still, many small-to-medium sized organizations aren’t participating in social, or send out one or two obligatory messages a week without yielding any real results. Why? The answer isn’t that they […]

Analytics Analysis: Is Your Site Measuring Up?

Google Analytics is one of the most powerful, yet overlooked, tools available to an organization. When used correctly, it can answer crucial questions about the behavior of those who visit your site, such as: who are your visitors, where are they coming from, what are they doing, and how much are they doing it? By […]