State-hopping professionals: let LinkedIn ground you

Whether you are a corporate or non-profit state-hopping professional, you’re facing a major challenge: establishing your credibility and maintaining your confidence while starting a new job—or looking for one—in a new city. For you, “Don’t they know who I am and what I can do?” is a common, exasperated internal mantra. Trust me, I’m on […]

Effective PR Requires Partnership, Passion

One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion.  Intesa clients are […]

Technology We Love: February

We are fans of geek goodies. Here are some of our (current) favorite iPhone apps: Untappd: socially share and explore craft beer with your friends and the world. Dave and I certainly have worn this app out, living in the nation’s beer capital and all. Duolingo: a proven way to learn Spanish, French, German or […]

How to Nail Your Next Media Interview

A colleague recently asked me about the key to a successful media interview. When I answered, “stop talking,” she laughed and said, “That sounds so simple.” It is. As I always say: to nail your next media interview, think “period” not “comma.” Much like perfect is the enemy of good, a comma is the enemy of […]

Guest Post: IABC San Diego’s “Be Heard” blog

I recently joined the San Diego chapter of the International Association of Business Communicators (IABC). Today, they published my guest post, “Three lessons I learned while starting a PR firm with my husband.” Here’s a teaser: When my husband and I announced this summer that we were moving from Washington D.C. to San Diego to start […]