Non-Profit PR: raise your profile before you make the ask

The public is more likely to get involved, contribute, and/or share your resources when they know who you are and what you stand for BEFORE you ask them for something. It sounds so basic, yet, far too many non-profit groups embark on a fundraising, membership or policy push, without first raising the profile of their […]

Like any great chef, the best PR pros have “broken many pots.”

Back when I was a columnist for Her Nashville Magazine (R.I.P.), I wrote about how many of the public relations skills I am recognized for today were crafted from lessons learned from my own stunningly horrific error. From a very pubic public Spellcheck embarrassment, to being unprepared for a medical emergency at a high-profile event, to printing the wrong 1-800 number […]

Intesa Communications colleagues are savvy, seasoned and strategic

As a business owner, it’s always a treat to receive resumes from other public relations professionals who want to be a part of what we are building. We appreciate receiving smart referrals and hearing from enthusiastic job seekers, even if we’re not hiring today. Before you send in your goods, here’s a quick summary of […]

How to Manage a Public Relations Crisis

It’s a privilege to be a trusted resource for clients in crisis. The issues vary—from an executive being on the receiving end of a tasteless email, to news investigations and lawsuits, to threats of boycotts and employee misconduct—but the anxieties and risks often are the same. For businesses and non-profits in crisis, it is critical […]

State-hopping professionals: let LinkedIn ground you

Whether you are a corporate or non-profit state-hopping professional, you’re facing a major challenge: establishing your credibility and maintaining your confidence while starting a new job—or looking for one—in a new city. For you, “Don’t they know who I am and what I can do?” is a common, exasperated internal mantra. Trust me, I’m on […]

Effective PR Requires Partnership, Passion

One of the first things Tabatha and I do when we’re talking to a prospective client is present them with this caveat: Intesa serves clients who do good things, and strive to do them well and profitably. Intesa colleagues are more than strategic public relations consultants; we are partners who share your passion.  Intesa clients are […]

Technology We Love: February

We are fans of geek goodies. Here are some of our (current) favorite iPhone apps: Untappd: socially share and explore craft beer with your friends and the world. Dave and I certainly have worn this app out, living in the nation’s beer capital and all. Duolingo: a proven way to learn Spanish, French, German or […]

How to Nail Your Next Media Interview

A colleague recently asked me about the key to a successful media interview. When I answered, “stop talking,” she laughed and said, “That sounds so simple.” It is. As I always say: to nail your next media interview, think “period” not “comma.” Much like perfect is the enemy of good, a comma is the enemy of […]