Consistency is the Key to SEO Success

I’ve had several conversations lately regarding how to improve search rankings for web sites and the conversation always comes back to one thing: consistency. Successful SEO efforts depend on consistency in the usage of terms throughout the company’s many online presences. While on-page SEO is certainly a large factor in how Google sees and ranks […]

San Diego Beer Week

In November, Margie and I were able to enjoy our first San Diego Beer Week. For the record, we thought we were beer snobs back on the east coast but now it’s out of control. In the past, we would check the beer makers’ schedules to see when New Belgium would launch their latest creation in […]

Net Impact Conference 2012

In early November, I was able to attend the Net Impact Conference in Baltimore, Maryland to gain more insight into the current trends in corporate social responsibility and sustainability in industry and nonprofits. Of the sessions I attended, the one I found most interesting focused on the environmental concerns of craft brewers and how many […]

Newman to speak at PRSA Mid-Atlantic District Conference

On November 8, Intesa founder and networking enthusiast Margie Newman will speak on the strategic business and leadership panel, “Never Leave Home Without a Business Card,” at the 2012 PRSA Mid-Atlantic District Chesapeake Conference in Baltimore, Maryland.